I am a lead UX/UI designer with considerable experience in developing mobile, PC, console and social games. My mission is to serve as an inspirational leader, empowering UX and UI specialists to create excellent products that influence and entertain. I am responsible for finding business opportunities and reaching product KPIs through the best design solutions based on close collaboration with players. My duty is to maintain a UCD mindset and a testing culture in development teams by setting up a design process and mentoring specialists.